How to Install & Watch Sportsnet NOW on FireStick: For decades, sports and television have gone hand in hand, delivering countless iconic moments to fans around the world. But as more viewers cut the cord and shift away from traditional cable, this connection is evolving. Consumers are increasingly turning to over-the-top (OTT) streaming platforms for more flexibility and control over how they watch sports.
In response, media companies around the globe are adopting digital-first strategies. The result? A rapidly growing sports OTT market, with platforms like ESPN+, BT Sport, DAZN, and others all vying for your attention. Among the latest contenders is Sportsnet NOW—a streaming service that gives you 24/7 access to live games and on-demand sports content. It’s your all-in-one digital hub for everything sports.
What is Sportsnet NOW?
Sportsnet NOW is your all-in-one digital platform for streaming live sports and sports-related content. With 24/7 access, the app delivers everything from live games and breaking news to expert analysis, video highlights, scores, stats, and exclusive interviews—all in one place. Currently, Sportsnet NOW is only available in Canada. However, if you’re outside the country, you can still access it by using a trusted VPN like ExpressVPN to bypass geo-restrictions.
Attention FireStick Users
Many governments and internet service providers (ISPs) track online activity. If you’re streaming content on your Fire TV Stick—especially through third-party apps—it’s smart to protect your identity and privacy using a reliable VPN.
Personally, I recommend ExpressVPN, one of the fastest and most secure VPNs available. It’s simple to install on any device, including Amazon FireStick. Plus, it offers a 30-day money-back guarantee, so you can try it risk-free. There’s also a special offer where you get 4 months free and save 61% with the 2-year plan.
Sportsnet NOW Subscription Plans
Here’s a breakdown of the current subscription tiers:
Disclaimer
The following list is for educational purposes only. Firesticktricksapps does not create, own, host, run, manage, sell, or distribute any streaming apps, add-ons, websites, IPTV, or services. We also don’t earn commissions from featuring these services on our site. Our goal is to review and give an honest opinion from the end-user’s point of view to help people decide if these services are useful.
We cannot verify whether the services mentioned have legal licenses to distribute content everywhere. It’s up to our readers to make sure they are using these media services in line with the copyright laws of their countries. Firesticktricksapps assumes that all users are following the copyright rules in their region.
SN NOW Standard
Monthly: $14.99
Annual: $149.99
Includes national and in-market NHL games, Toronto Blue Jays and MLB coverage, NBA games with the Raptors, curling, tennis (National Bank Open), Canadian Men’s Soccer World Cup qualifiers, plus original shows and on-demand content.
SN NOW Premium
Monthly: $34.99
Annual: $249.99
Everything from the Standard plan, plus 1,300+ out-of-market NHL games via NHL LIVE, and expanded international sports like FA Women’s Super League, Bundesliga, Super League & Premiership Rugby, United Rugby Championship, IndyCar, and WWE Network access.
WWE Network Only
Monthly: $14.99
Dedicated plan for WWE fans—includes live pay-per-views, original series, and shows like RAW, SmackDown, and NXT.
SN NOW + WWE Bundle
Monthly: $24.99
A bundled package combining SN NOW and the WWE Network.
Supported Devices
You can stream Sportsnet NOW on a wide range of platforms, including:
- Web browsers (desktop/laptop)
- Smartphones & tablets
- Apple TV
- Amazon Fire TV / FireStick
- Android TV
- Samsung Smart TVs
- Xbox One / Series X/S
- PlayStation 4 & 5
- Google Chromecast
- Ignite TV
Steps to Install & Watch Sportsnet NOW on FireStick (2025)
Sportsnet NOW is your go-to streaming service for live sports, highlights, replays, and original content—all available on-demand. Here’s a complete guide to installing and using the app on your Amazon FireStick.
Installing Sportsnet NOW on FireStick
- From the FireStick home screen, select Find.
- Scroll to and click on Search.
- Type Sportsnet NOW in the search bar and choose it from the suggestions.
- Under the Apps & Games section, select Sportsnet NOW.
- Click Download or Get to install the app.
Once installed, Sportsnet NOW will appear in your apps library.
Add Sportsnet NOW to Your Home Screen (Optional)
If you plan to use the app frequently, here’s how to move it to the home screen:
- From your home screen, click the “See All” button (next to your app list).
- Scroll to Sportsnet NOW, press the menu button on your FireStick remote.
- Select Move, drag it to the top row, and press Select to place it.
Now it’s easily accessible from your home screen!
Stream Safely with a VPN
Before streaming, it’s highly recommended to use a VPN. ISPs and governments often monitor online activity, and streaming via unofficial or free sources could get you into legal trouble—even unintentionally.
Why Use ExpressVPN?
- Hides your IP address and activity
- Bypasses geo-blocks and throttling
- Works perfectly with FireStick apps
- 30-day money-back guarantee
- Special deal: Get 4 months FREE + save 61% on the 2-year plan
How to Install ExpressVPN on FireStick
- Subscribe to ExpressVPN here (risk-free with a 30-day guarantee).
- On your FireStick, go to Find > Search, and type ExpressVPN.
- Select the app and click Download.
- Open the app, enter your login credentials, and Sign In.
- Press the Power icon to connect to a VPN server. You’re now protected!
Creating a Sportsnet NOW Account
- On a laptop, tablet, or phone, open a browser and go to the official Sportsnet NOW website.
- Click Sign In (top-right corner).
- On the next page, click “Click here” to register.
- Fill in your details and click Next.
- Choose your subscription, enter billing info, and click Submit Order.
Your Sportsnet NOW account is now active.
Logging Into Sportsnet NOW on FireStick
- Launch Sportsnet NOW on FireStick.
- From the side menu, scroll down and select Sign In.
- Choose Sign in with Sportsnet NOW account.
Alternatively, sign in using a supported TV provider (e.g., Rogers, Shaw, Telus, Bell, SaskTel, etc.).
Navigating the Sportsnet NOW App
On the left side menu, you’ll find these options:
- Home: Watch top videos, highlights, live NHL, MLB, NBA games, and more.
- Sportsnet NOW: Jump straight to live content.
- Highlights: Browse key plays, top performances, and recaps.
- Schedule: Stay up-to-date with upcoming NHL, MLB, NBA, Soccer, WWE, and Rugby events.
- Replays: Watch full-game replays.
- Shows: Access original programming and talk shows.
- Settings: Manage your account, app preferences, and sign-in options.
FAQs
Can I watch Sportsnet NOW on multiple devices at the same time?
Yes, Sportsnet NOW allows streaming on multiple devices simultaneously. However, the exact number may depend on your subscription plan. Be sure to check your plan’s terms for concurrent streaming limits.
Is Sportsnet NOW available on Amazon FireStick Lite?
Yes, Sportsnet NOW is fully compatible with FireStick Lite. You can follow the same installation steps as the standard FireStick to get the app up and running on your FireStick Lite device.
Does Sportsnet NOW offer a free trial?
As of now, Sportsnet NOW does not advertise a free trial on its website. Occasionally, promotions may be available through TV providers or special events. It’s best to check the official site or promotional partners for updates.
Can I use a free VPN to access Sportsnet NOW outside Canada?
Using a free VPN may technically allow you to access Sportsnet NOW, but it’s not recommended due to unreliable speeds, limited server options, and potential security risks. A premium VPN like ExpressVPN offers much better performance and privacy protection.
Is Sportsnet NOW good for watching the NHL?
Absolutely. Sportsnet NOW is one of the best platforms for NHL fans, offering both national and in-market games. If you subscribe to the Premium plan, you’ll also get access to over 1,300 out-of-market NHL games via NHL LIVE.
Final Thoughts
Sportsnet NOW is a solid option if you’re looking for a feature-rich, multi-sport streaming platform. With excellent video quality, broad sports coverage, and easy FireStick compatibility, it’s a top pick for Canadian sports fans. Outside Canada? Simply activate a VPN like ExpressVPN, connect to a Canadian server, and enjoy unrestricted access.
Related Articles